Hogwarts School of Witchcraft & Wizardry has recently launched itself online. You can enroll at the legendary school, join a house, buy your textbooks online at Flourish and Blotts with money placed in your vault at Gringotts Bank and enroll in courses such as Defence Against the Dark Arts or The History Of Magic. Your professors and teaching assistants are volunteers. You have textbooks to read for each course, sometimes a prezi as well, and write essays and take online quizzes to pass your courses, gaining points as you go. You can also collect chocolate frog cards which pop up periodically! You can join a dorm, and make friends from among your fellow students. Your points contribute to House points, and there are leaderboards and bragging rights to be had.
All good fun – but what can it teach us about real schools and their online offerings?
In essence Hogwarts presents itself as a pretty mediocre MOOC. The learning material is created by volunteers and the quizzes and assignments suffer from the same vagaries as one finds on Coursera, for example. Some are well thought out and others are idiosyncratic and bear little connection to the instructional input. Some courses promise engagement and others are pretty pedestrian. No surprises then!
The gamified elements are not innovative either – the usual Points, Badges, Leadersboard stuff! But simple is often best. I like the way that students’ academic assignments earn House Points, and maybe schools need to look at this. The moment your assignment has been graded, your points are incremented. The site is in its infancy, and I am sure many features will be added, many opportunities for exploring the world of Harry Potter in unique ways. Fan fiction is already an option, and users may write their own books and post them.
What is genuinely exciting about Hogwarts, of course is its brand! You’d have to be quite churlish not to feel a twinge of excitement upon receiving your acceptance letter – who would not want to study at Hogwarts?! The glossy look and feel to the home page exudes confidence, and is exactly what you’d expect from an elite school. It is this aspect, the sense of wonder which real schools need to try to emulate. Not all schools are exciting as Hogwarts, but schools need to find what is exciting about their ethos and mission and sell it to their students.