You’ll hear adults talking about it and trying to sound clever: ‘disruption’ – except they speak about it like it’s a good thing. They jabber on about Netflix changing how movies are rented and how Uber changed the taxi business. Yada-yada Air B’nB, something-something Steve Jobs, yakkity-yak Google. Whatevs right?
But hang on. Maybe we can use this thing to our advantage. I’m not talking the ‘old school’ kind of disruption… that just gets them angry and then they punish you. Really? Who’s actually got time for that these days? No, I’m talking about using ‘disruption’ like adults think they mean it: as something that causes a big change to the way things are done. ‘Cos let’s face it, there’s a lot that needs changing.
So how can you disrupt for fun and profit (and maybe for other more important things)?
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