What must education do to thrive in the Social Age?
GUEST COLUMN | by Mark Babbitt
“Change happens only as the result of insurmountable market pressure.” — A World Gone Social’s Law of Change
In the business world, social media has proven to be an insurmountable market force, changing how business innovates, collaborates, serves customers, hires and develops team members, displays character, and demonstrates accountability. This monumental change isn’t change for the sake of change like other trends and fads that came before. This is real, systemic change. Human change. Global change. Welcome to the Social Age.
No more waiting for parent-teacher conferences, surveys or school board meetings. Stakeholders are on social media right now saying exactly how they feel.
So far, our education system – K-12 and higher education – is on the outside of this movement, looking in. Education wasn’t exactly early an adopter of social like the marketing…
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